MADC Marketing Director Completes IEDC Course

Posted: May 17 2018
MADC Marketing Director Terri Philion traveled to Albuquerque, New Mexico in mid-May to take part in the International Economic Development Council’s two-day Economic Development Marketing and Attraction course.  Philion learned techniques for crafting Minot’s community message and explored various mediums of communication, including how to best utilize social media and web technologies as economic development marketing tools.  Other topics covered were identifying target audiences using data-driven technologies, and site selection fundamentals.  This course is part of IEDC’s professional development curriculum.